Harper Bazaar's New Designers: 17 Bridal Designers You've Probably Never Heard Of... Until Now

Bridal has its mainstays, and you've undoubtedly heard their names before ... multiple times. That voluminous textured ball gown with a corseted bodice is most likely a bespoke Vera Wang creation; your dear friend's classic silk faille A-line gown adorned with hand-cut lace, or another's perfectly tailored mermaid silhouette was probably found after an appointment with Oscar de la Renta or Carolina Heffern. You also won't be surprised upon hearing that the hand-embroidered tulle confection your college roommate wore to her Lake Como nuptials was by Monique Lhuillier or Marchesa-the list goes on. But, in the past few seasons, bridal's two fashion seasons (which follow the ready-to-wear collections in October and April) have proved especially exciting for the bride seeking something unexpected-from a designer she's never heard of. Graduates of these famed fashion houses and new kids on the block have ushered in an exciting time in the world of weddings for those looking to stand out from the Chantilly-clad pack. No matter what your personal style, these new talents (who hail from the U.S. and the world over) are driving the of-the-moment bridal conversation, offering twists on traditional elements and innovative variations to the staples we've grown accustomed to. Introducing, bridal's new guard.

Lihi Hod
Shapewear is typically the plight of most brides leading up to a first fitting (along with shoes and overall anticipation). but what if it was already built into your gown and taken off your to-do list? Lihi Hod's got some designer pedigree from her time in John Galliano's atelier in Pads ( circa Dior) and has taken that know-how to her cutting table. Each gown is lined in a fine stretch-mesh, and hidden separates are secretly bodysuits that smooth your curves and ensure expert fit. Body-shaping aside, Hod's aesthetic is Euro-bohemian. easy-going yet elegant and never too overdone. This designer walks that fine line of cool girl with a couture-feel, understanding each bride's desire to find the balance between timeless and trendy.